What is JESMONDLOCALNE2? JesmondLocal is a volunteer-run, not-for-profit, ‘hyperlocal’ news service for the people who live and work in Jesmond, Newcastle upon Tyne. If you want to know the latest news in Jesmond, as well as where to eat, where to drink, where to shop and where to do business in Jesmond… we hope you’ll find it at jesmondlocal.com, twitter.com/jesmondlocal and facebook.com/jesmondlocal.
Who reads JESMONDLOCALNE2? JesmondLocal is a service that anyone in Jesmond with a PC and internet connection at home or smartphone – that’s around 12,000+ people – will want to check regularly. Using digital and social media, it gives them news, features, opinion, guides, reviews and helpful information about the Jesmond area. But there’s more! A strong community spirit already exists in Jesmond: JesmondLocal seeks to strengthen that community by connecting local people, groups and societies with each other.
What is ‘hyperlocal’? The very local news, events and goings-on in the street where you live or work. Hyperlocal news services such as JesmondLocal recognise that most people care deeply about what is happening in their specific part of town. At the same time, JesmondLocal recognises that local businesses are looking for innovative and more effective ways of reaching these local readers.
What makes JESMONDLOCALNE2 different? While most hyperlocal services are run by enthusiastic amateurs, JesmondLocal is edited by Ian Wylie and Chris Stokel-Walker, a professional journalists with more than 20 years’ experience in national newspapers and magazines, supported by journalism students from Newcastle and Northumbria universities and local “citizen reporters” from the Jesmond community.
Why should businesses do business with JESMONDLOCALNE2? JesmondLocal is a unique opportunity for businesses to target specifically the Jesmond population with a range of measurable, multimedia advertising methods, from conventional online banner ads and advertorials to slideshows and videos that showcase their company, products, services and staff.
We adhere to the National Union of Journalists’ Code of Conduct:
- At all times upholds and defends the principle of media freedom, the right of freedom of expression and the right of the public to be informed.
- Strives to ensure that information disseminated is honestly conveyed, accurate and fair.
- Does her/his utmost to correct harmful inaccuracies.
- Differentiates between fact and opinion.
- Obtains material by honest, straightforward and open means, with the exception of investigations that are both overwhelmingly in the public interest and which involve evidence that cannot be obtained by straightforward means.
- Does nothing to intrude into anybody’s private life, grief or distress unless justified by overriding consideration of the public interest.
- Protects the identity of sources who supply information in confidence and material gathered in the course of her/his work.
- Resists threats or any other inducements to influence, distort or suppress information and takes no unfair personal advantage of information gained in the course of her/his duties before the information is public knowledge.
- Produces no material likely to lead to hatred or discrimination on the grounds of a person’s age, gender, race, colour, creed, legal status, disability, marital status, or sexual orientation.
- Does not by way of statement, voice or appearance endorse by advertisement any commercial product or service save for the promotion of her/his own work or of the medium by which she/he is employed.
- A journalist shall normally seek the consent of an appropriate adult when interviewing or photographing a child for a story about her/his welfare.
- Avoids plagiarism.